Author Archives: Terry Berland

Terry Berland

Terry Berland
Terry Berland is an award-winning casting director for on-camera, television, voiceover, and hosting. Her casting awards include Clio, The Houston International Film Festival, Art Director’s Club, Addy, and the International Film and Television Festival. Her former casting staff position for Madison Avenue giant BBDO/NY has contributed to her deep understanding and involvement in the advertising industry. She is known throughout the country for her talent development, and is the co-author of the how-to industry book, ”Breaking Into Commercials.”

The Competitive Edge – Law Of Attraction For Actors

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As an actor you want to attract the opportunities and the jobs.  It’s a feat to become part of the “system”, stay in it and snag the “gold ring”, the bookings. To do this, the most important thing is to attract activity to you, and the rest will come.  Fair warning, most results will be […]

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The Competitive Edge: The One Question You Shouldn’t Be Asking Is “What Do They Want?”

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Don’t Look For A Cookie Cutter To Shape Your Audition. The other day I was in the reception area of a project I was casting and one of the actors asked me “what are they looking for”? I cringed inside and answered, they are looking for an actor to bring them “something”. The one thing […]

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The Competitive Edge — Seven Things That Make An Actor Successful (that you can’t learn in class)

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Welcome to the start of 2018.  It’s that time of year.  You are refreshed and pumped up, renewed and ready to start the New Year on the right foot. I’m always asked what makes someone successful in this business.  Stating the obvious would be you need to know the basic strong foundation of acting, know […]

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The Competitive Edge — What Part Can Social Media Play In Your Career

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Social media is a way of life and should not, and cannot be avoided.  It’s worth looking at the pros and cons of social media in your career. NUMBER OF FOLLOWERS A big question seems to be, “does it matter how many followers I have?”  “Will I get more auditions or book more commercials if […]

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What Part Can Social Media Play In Your Career?

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Social media is a way of life and should not, and cannot be avoided.  It’s worth looking at the pros and cons of social media in your career.   NUMBER OF FOLLOWERS A big question seems to be, “does it matter how many followers I have?”  “Will I get more auditions or book more commercials […]

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