The Do’s and Dont’s of Social Media

1086137As managing one’s acting career becomes increasingly digital, the lines between our social and professional lives are easily blurred. While maintaining a professional online presence is a subject often touched upon in these posts, navigating the waters of what is acceptable to advertize in your personal feed can be tricky. Here are some tips to help you become a veritable ambassador of social media (and save you future embarrassment throughout your career).

Do:

  1. Remember Everything is Public: All of your social media accounts–Facebook, Twitter, Instagram, even things like Pinterest or Snapchat, should be considered public on some level. Most of these profiles are easily searchable by potential casting directors and other industry professionals. Screenshots can be taken of even relatively private formats, so be very selective of your audience and when in doubt, keep it profesh.
  2. Spread Thanks and Congratulations: This is a positive way to network and be part of the acting community on social media. If you’ve seen a show you like, want to recognize work someone’s done, post away! Just be conscientious about who you’re tagging (and who you might be leaving out).
  3. Check In: Absolutely feel free to advertize that you are a theatre-going, film-watching member of the artistic community! (But if Shakespeare gives you the urge to hit the strip club after, maybe don’t check in there).
  4. Post Professional Pics of You at Theatres/Shows: As long as you’re not also liquored up and wearing your bedazzled man-thong, this is another positive post.
  5. Maintain Privacy Settings: Remaining vigilant about who sees what on all your social media profiles is a good way to be. Acquaint yourself with those Facebook settings.
  6. Watch the Pics: It’s always a good general rule to keep an eye on what sort of pictures you’re being tagged in. You don’t have to be a tee-totaling hermit, just make sure the overall impression wouldn’t raise red flags.
  7. Be Aware of Your Online Personality: Remember tone is difficult to convey through statuses and tweets. Potential directors may not share your sense of humor. If you skew bitter in your posts, just remember who might be reading it.

Don’t

  1. Fangirl Out: Facebook isn’t always the appropriate place to gush over every celebrity you meet in the course of your work, especially if you want to be taken seriously by industry professionals. Also, it’s good to remember that famous actors deserve privacy as well, and if you plan on working with them again it might be good to set a more professional example.
  2. Spread Other People’s Business: The acting community can seem very small and incestuous at times. Remember that the people you work with might have different standards of what they want publicly shared.
  3. Boast About Casting Decisions: Booking a gig is super exciting! Of course you want everyone to know right away! But remember you are probably friends with people who didn’t book the part, that there might be Non-Disclosure Agreements in your future, and that excessive bragging is not a classy look.
  4. Compare Industry Talents: Airing opinions (especially negative ones) of the work of other industry professionals is a dangerous game. Playing critic is almost never worth pissing off future directors or scene partners.
  5. Gripe: Social media is not the appropriate place to moan about your job. Ever. Why would you do it in a business where there is virtually zero job security? Why? Why?
  6. Go off the Grid: None of this is to scare you away from being an active user of social media. It’s a fantastic tool, and many times enhances networking opportunities and reminds people you’re alive. There’s no need to get paranoid. Just use common sense.

 

We  would love to connect with you on Facebook and Twitter and Instagram and we would definitely appreciate a visit to the Cast It Talent website. Stop in and tell us what you think!  Start building your online brand with Cast It Talent as the centerpiece.  #RightActorRightJob

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Rachel Rachel Frawley is an actor living in Atlanta. She holds a B.F.A. in Theatre from Michigan State University (with cognates in Music and Professional Writing) and is an Apprentice Company graduate from the Atlanta Shakespeare Co. She also works as an education artist for local theatres, which have included the Shakespeare Tavern and Aurora Theatre. For more information, visit her website at www.rachelfrawley.com

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