VIDEO—Tips: How to work with products at Commercial Auditions

Hello again! Mae Ross, here from https://321ActingStudios.com in Los Angeles. Today’s video tips have to do with how best to work with products when you are asked to “hold” them at auditions.

The example in the video is holding a box of Mac ‘n Cheese. Here are my very practical technical tips:

  1. The product IS “manna from God”. Commercial land is happy land your problems are solved. After you use the advertiser’s product think how has the product made you feel? clean, sexy, satisfied, powerful, happy, etc.? When you use their product; you get the guy the girl, your breath is perfect, your clothes are cleaned, you get the best job etc. Oh, with Mac n Cheese you hunger gets satisfied!!
  2. Hold the product in front of your shoulder high enough so camera can get a close up.
  3. Make sure the label is showing.
  4. Hold it straight and as you deliver lines HOLD THE PROCDUCT STILL. It is harder than you think.
  5. During your performance do look a few times (lovingly) at your product.
  6. Don’t “talk” to the product. Glance at it and then return your eyes to deliver your lines to camera.
  7. Once you have introduced the product DO NOT PUT it back down again. Keep it on-camera otherwise the clients think the actor must not like the product. It’s a psychological thing.
  8. HAVE FUN! A product sells better when the actor is having a great time.

 

Good luck out there!

Ms. Mae Ross CEO 321ActingStudios.com

 

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Mae Ross Starting her professional career at the age of 10, with a 64 city tour of “The Music Man”, Ms. Mae Ross 3-2-1- Acting Studios’ Owner/Artistic Director was born to sing, dance, act, and model. It wasn’t long before she was full swing into a performing career that would take her from National Campaigns, roles on stage, film, and television to producing one of Hollywood’s finest young actors Talent Showcase. Yet her greatest passion in life was still ahead of her… Ms. Mae, as her students fondly call her, is most proud of her 20 years of working with children, teens and young adults to build greater confidence, discipline and to launch successful entertainment industry careers. “I love helping students reach their full potential.” In 2007 Ms. Mae opened 3-2-1- where she continues her life’s passion guiding young actors to develop and showcase their unique talent through her signature Showcase and Acting Career Program.

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