Launch Your Kid’s Career with the Power of the Interwebs!

Child Stock PhotoBy the time many actors launch their professional careers, they are armed with years of training, practical experience, and perhaps a degree or two. But what happens when the career in question belongs to a pint-sized human who may or may not want to be in the business for the remainder of their natural lives? How do you know how much to invest (and the cost can climb quickly), in a venture that may turn into a lifelong passion or a one-time gig?

The good news is, with today’s technology (and yes, I felt cheesy writing that line), you don’t have to uproot the whole family and move to L.A. so Junior will be in town for pilot season. There are ways to get your kid seen without having to restructure your lives. And I’m here to help you figure them out!

Choose Carefully

There are lots of resources out there that are shady, ineffective, or eager to take advantage of parents with aspiring child actors, so watch out for scams! Do your research thoroughly and look out for anyone who wants to take money up front. Since I am most familiar with (and supportive of), Cast It Talent’s structure, we’ll focus on that today. Cast It offers some security by complying with COPPA (Children’s Online Privacy Protection Account), and by making sure kids’ accounts are completely accessible to parents. Another good thing about using Cast It Talent is the assurance that your child’s submission will only be seen by the necessary casting and production professionals. The submission will go directly into the Cast It database, ensuring privacy protection.

Additionally, these tools offer assurance that your time won’t be wasted. Cast It is well entrenched in the industry and you can be sure that your child’s submission will be to well-connected studio and independent projects, possibly offering opportunities to audition further for such industry titans as Dreamworks, Marvel, and Nickelodeon, to name a few.

I’m focusing so much on Cast It because it offers a safety, affordability and convenience. You don’t have to worry that your kid is getting sucked into a scheme. You don’t have to move to New York or L.A. You can film in your home and launch your child’s career online.

Managing a Family Account

So you’re ready to give Cast It a shot. But what account do you sign up for? What if you have more than one potential child star? That one’s easy. (I pretty much only ask myself easy questions when others are reading the answers). A Family Account! That is the answer! This allows you to manage your kids’ profiles all under one account. It lets you have total control over their profiles, media and submissions, and keeps everything nice and organized.

Getting the Ball Rolling

When using Cast It and any other resource available for young actors, it is important to remember that the business side of things is as important for child actors as for adults. Arming yourself with the professional trappings of show biz will give you a leg up as you and your kids enter into the world of professional performance. Here are a couple quick reminders to get the ball rolling:

  1. Sign Up for Classes: No matter how much beautiful, raw talent your kid has, they will benefit from learning on camera technique! Having them take acting and improve classes is also a good way to gauge how much they really love acting and how dedicated they want to be.
  2. Get Professional Headshots: It really does make a difference. Do your research and figure out who will give you the appropriate look for your child. Especially if your child is quite young, forego the makeup. Most casting directors are seeking natural-looking kids, not toddlers in tiaras. Also, consider the fact that children grow and change at a very rapid rate. Keep those shots updated, every year or couple of years if necessary.
  3. Encourage Exploration of Other Activities: Quite apart from helping them to become healthy, happy human beings, being well-rounded is essential to actors. Raising your kids on all acting all the time will make for performers with an isolated and insulated understanding of their world, as well as a limited skill-set.
  4. Don’t Panic at a Teenage Slump: Often once young performers reach 16-18, they may experience a drop in the level of work they book. This is not due to a sudden plateau of talent! Most likely the reason is because industry professionals often hire 18+ actors to play characters in that age range. If your teen hits a slump during this time, don’t panic. Use it to hone skills, get some life experience and keep submitting.

There will be many times that managing a burgeoning acting career will feel overwhelming and chaotic. However, it is comforting to know that at least one of these steps is cheap, easy, and within your control. If you have access to the internet and a camera, you have access to the considerable store of industry professionals Cast It Talent provides. So start taping submissions and start those careers young!


We  would love to connect with you on Facebook and Twitter and Instagram and we would definitely appreciate a visit to the Cast It Talent website. Stop in and tell us what you think!  Start building your online brand with Cast It Talent as the centerpiece.  #RightActorRightJob

This entry was posted in Acting Tips, Career Advice, Child Actors, How To Guide and tagged , , , , , , . Bookmark the permalink. Post a comment or leave a trackback: Trackback URL.
Rachel Rachel Frawley is an actor living in Atlanta. She holds a B.F.A. in Theatre from Michigan State University (with cognates in Music and Professional Writing) and is an Apprentice Company graduate from the Atlanta Shakespeare Co. She also works as an education artist for local theatres, which have included the Shakespeare Tavern and Aurora Theatre. For more information, visit her website at

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